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Tesco is a supermarket chain, which sells a range of food products. Its is in an industry which is mainly made up of 5 main companies. It is second in terms of its market share. Its legal status is a Public Limited Company (PLC) which means shares from the company are sold on the stock market, so the company has expanded from when it was a Private Limited Company (LTD). It is in the Tertiary sector, which provides a service to the consumer.
Its is currently researching a way of finding out if the next stage of its expansion should be e-commerce to find this out, I will be conducting market research and list questions for the consumers to answer, from that they will move on. Supermarkets have evolved from just selling food and drink to selling Cars, Insurance and Clothes, to boost their income. In today's society people are less active, they want a place to find everything to live on without travelling great distances to find it, so supermarkets have helped them out by bringing everything to them in one area.
The main competitors of Tesco are Sainburys whose good quality products brings them income, Asda who has George™ the clothes company who supply school wear and general clothes and Safeway who supply petrol at cheap prices after the consumer has spent a certain amount of money in their store. All of these stores have their own label goods, which they can sell at cheaper prices because they are made by themselves. They also sell a range of products, which would not normally be known to be found in a supermarket.
In this assignment I will conduct a survey to find out how people shop, and why people shop in the places that they do. In order to this I will have to interview people from different areas and outside supermarkets to find out specific information from that store. I will also investigate people's behaviour by asking them how often they shop, why they shop, where they shop and do they use the Internet to shop?
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