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Happyway is a new small fast food restaurant located in a most known freeway, Hume Highway. Happyway's emphasis will be on fast food, snacks and drinks. Unlike a typical fast food restaurant, will provide a roadway through drive through so customers do not have to get off from their vehicle to buy food at value pricing with a fun and entertaining atmosphere. In other word, customers want a value for everything is purchases, and convenient way to make their journey's time to the minimum.
In order to compete with our major competitors such as McDonalds and other fast food restaurant or in the area, the location of us is key, our store is located right next to a gas station, with a gas station sitting next, it will helps to increase the amount of customer considerably compare to when there is only the restaurant itself, and also, we are the only restaurant in the surrounding 0km area, surely doing business is not going to be hard. Apart from that, we will set ourselves at a slightly different position in the market to others, targeting a specific portion in the market, to avoid direct competition. We will establish ours as the most classy restaurant in the area, providing high quality service and food, charging at medium to high price, and targeting those who dont like McDonald's.
In today's highly competitive environment, it is becoming increasingly more difficult to differentiate one fast food restaurant concept from another such as KFC, Mc Donald, and Pizza Hut. We will be serving top quality, low fat, and affordable price. With our high customer's volume, there will be no waiting for any burgers since we will have the stock for burgers. We will provide a top up account so anyone who drives to Sydney or Melbourne regularly do not have to find a small change since we will credit directly to their account. The card will be issued with no charge at all.
This plan is prepared to obtain financing for the initial launch of this concept. The financing is required to begin work on the architectural plans, kitchen design, restaurant layout, manual, site selection, equipment purchases and to cover expenses in the first year of business. Our positive cash flow will help to offset some of this burden.
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The financing, in addition to the capital contributions from the owner, will allow to successfully open and maintain operations through year one. Successful operation through year three will provide adequate cash flow to be self-sufficient in year four.
1.1Objectives
Objectives for the first three years of operation will include
•Growing one unit per two years for the first 4 years operation.
•Keeping food cost under 0% of revenue.
•Keeping employee labour cost between 18-0% of revenue.
•Averaging sales in each location between AUD 500,000 per year.
•Maintaining tight controls on cost and operation by hiring a managing partner for each location and utilizing automated computer control.
1.Mission
Our main focus will be serving quality food at a great value. We will feature a large selection of freshly-prepared food, most in full view of our guests. We will feature 10 items daily that are full of flavour and zest at an unbelievable price!
Customer satisfaction is paramount. When approached by a customer with a request, our motto will be, Yes is the answer; what is the question? We will strive for broad appeal. We want to be the restaurant of choice for everyone families and singles, young and old, male or female.
Employee welfare will be equally important to our success. All will be treated fairly with the utmost respect. We want our employees to feel a part of the success of Happyway. Happy employees make happy guests.
We will combine menu variety, atmosphere, ambiance, and friendly staff to create a sense of place in order to reach our goal of over-all value in the fast food experience.
1.Key to success
The keys to the success of Happyway's are
1.The creation of a unique, innovative, entertaining, mid-scale atmosphere that will differentiate us from the competition.
.Execution of our primary goal to serve nothing but the highest quality food at unbelievably low prices in a clean, fun environment. We must deliver on this pledge 100% of the time, without exception.
.Controlling cost all the times, in all areas.
4.Hiring the best people available, training, motivating, and encouraging them, and thereby retaining the friendliest, most efficient staffs possible.
.Business summary
.0Business overview
•Quality food each burger will be served by fresh meat, egg, salad. All served with old fashioned, home-style care.
•Variety of menu A different menu for everyday of the week.
•Open 4/7 Happyway will open 4 hours a day, 7 days a week. We call it "We never sleep"
•Reduced supper pricing From 1pm to 5am, the price will be slight lower. This offer is subjected to customers who drive at midnight so they will come and have a rest.
.1Business ownership
Happyway is a sole trader business.
.Start-up summary
Below is the detailed reasoning behind these estimates.
•Architectural design -- XXXXX
•Kitchen design -- XXXXX
•Manuals / handbooks All are estimates for typing, printing of employee training information, laminating and binders for all manuals.
•Pre-opening labour This will cover training of employees and management as well as cleaning and organizing the restaurant.
•Building / land / equipment As the building does not exist in the area, so we will build from ground up.
.Marketing Plan
4.Operational Plan
When a customer comes to Happyway, they can choose either to park their car in car park provided or drive through service. For a customer who running of their time, they might use drive in service. There would be a staff who ready to taking order and payment using a micros system. The order will be appear in the kitchen's computer and a chef will only need to prepare an order less than minutes. Their order will be available to take on the next counter. Customers who prefer to take a rest and stop, they may use dine-in service. There will be a staff available for dine-in service.
5.The production plan
To obtain raw materials, the closest market we can get is XXXXX market located at XXXXX, as our business will quite far from either Melbourne or Canberra. Bain-maries, cash registers, micros system, cooler, fridges, counter, tables, and cooking equipments are mandatory equipment. Quality control is essential to keep our standard to the highest. There are many methods for quality control such as get raw materials from the same supplier, always use fresh materials, respond to customer feedback, and maintaining hygienic food and safety procedures.
6.The people plan
7.Financial plan
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